summer wheatley A level NEA year 2

  Website Research:   https://sheerluxe.com/   This is a fashion website aimed  towards  members of the upper class.  It is  mainly targeted  towards females however on the menu part there is a section for men which takes you onto a whole new website made especially for men. This website is very neutral to make it look s lick and chic but also allows people to focus on the articles opposed to all the  colours  and photos.  The house style is quite classy and mature  in order to attract  that upper class  audience,  that is why they  use white as the background to keep it minimalistic and sophisticated. Their menu bar always  have  the same 8  headings  to ensure the readers can find what they are looking down so instead  they  just change the link pages every week to keep it fresh for audiences.  They create an active audience through asking readers to add their email ...

  Statement  of intent:    With my magazine  I wan t  to attract  a female audience ranging from the ages 16-25 . I want   it to  be  focused   on  fashion but instead of girly and dresses I  preferred  it to be  cooler  with bold fashion like fur coats  and sunglasses as they are noticeable  this was  important   in order to  get my brand identity across .  It will be targeted towards an ABC1 audience as it is going to feature high end fashion like the fur coats  as well  as expensive products within the  what's  in my  bag section of my website, this means the audience of my magazine would need to have a bit of money in order to want to buy these products.  Across both covers and content pages I  intend  to make fashion the main point of i t, I wa nt to keep it minimalistic on the content  pages,  so the focus is on what is ins...