Website Research
Website Research:
This is a fashion website aimed towards members of the upper class. It is mainly targeted towards females however on the menu part there is a section for men which takes you onto a whole new website made especially for men. This website is very neutral to make it look slick and chic but also allows people to focus on the articles opposed to all the colours and photos. The house style is quite classy and mature in order toattract that upper class audience, that is why they use white as the background to keep it minimalistic and sophisticated. Their menu bar always have the same 8 headings to ensure the readers can find what they are looking down so instead they just change the link pages every week to keep it fresh for audiences. They create an active audience through asking readers to add their email address to subscribe as you open the website, they also have a win section to their website where readers can enter competitions for different things such as jewelry, skincare or even a night away.
This website is a British fashion magazine targeted towards women that aren't even a certain class as they range the articles and products, they feature to make everyone feel included. This website also sticks to a plain white background, so the focus is on the articles. They have a section which is recommended content for you where there are 4 articles which could interest you. At the bottom of the website there are social media icons which direct you to Elles' social media accounts where you can see their new content. The house style of this magazine is chic and classy as it is quite simple, so the engagement is on the articles as well as the photos that are on the website. When you open the website there is a pop up to try 3 months for £3, this encourages readers to subscribe to the magazine as it seems really affordable, they don't advertise any competitions or giveaways instead the website has a lot of articles on recommended products.
This magazine also features a white background so its website can be covered in articles. This website is targeted towards people who love fashion as Vogue is very well known and is also known to be quite expensive meaning therefore it is targeted to people who have the money as well as the interest in fashion as they feature a lot of products from high end fashion brands. This website is seen as chic as it features a lot of photos and articles about high end fashion however it also features articles to do with entertainment, artsand lifestyle but its main focus is based around fashion and beauty as that is what Vogue is known for. Unlike other websites, British Vogue doesn't have any pop up windows to get readers to subscribe instead there is a subscribe section in the top right corner for readers to click if they wish. There is a section on the website called Vogue Shop where you can buy Vogue prints, this encourages an active audience.
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